Dealer Control Room
Full visibility
MV
Johannesburg North
Dealer Control Room
Full visibility across stock, deals, people, and profit
Control Room
TODAY'S PERFORMANCE
Read this first: today’s pace, immediate revenue risk, and the issues that need owner attention now.
Lost Money Engine
Revenue at risk - take action now
These buyers, finance blockers, and missing follow-ups are the fastest places to recover money already in the pipeline.
Estimated lost profit
R122 422
This money can be recovered today.
Average deal value
R305 000
Per buyer in lost pipeline.
Ethan Smit
2018 BMW 320d M Sport - 3 days ago
Michael Coetzee
2020 VW Polo 1.0 TSI - 4 days ago
Karabo Molefe
2021 Kia Seltos CRDi EX - 5 days ago
Alert Indicators
Problems that cost money
This is where lost leads, stuck deals, and ageing stock become visible before they damage month-end performance.
Auto-follow-up sent
Finance reminder triggered
Customer notified
Dealer Operating System
Performance, control, and action queue
Total Stock
24
All captured vehicles
Active Leads
20
Buyers still in Deal Flow
Cars Sold This Month
3
Units closed and delivered
Monthly Revenue
R879 700
Sold-unit retail value
Workshop Jobs Open
8
Active Job Cards
Vehicles Aged 60+ Days
7
Stock tying up cash
Warnings
Operational alerts that need a decision
Role Control
Role-aware demo views
Lead Operations System
Source visibility, fair distribution, accountability, and channel flow
Lead Source Tracking
Know exactly where your leads come from
Website
Meta Ads
Google Ads
WhatsApp
Walk-in
Referral
You can finally see which channels are producing real opportunities and which ones are wasting budget.
Lead Distribution
Divide leads fairly and keep sales accountable
Round-robin allocation
Share new enquiries evenly across the sales floor.
Manual manager assignment
Let management place the right lead with the right Sales Executive.
Branch-based assignment
Route leads automatically to the correct branch or region.
Vehicle/category-based assignment
Send bakkie, SUV, or premium stock leads to the right specialist.
Reassign after no response
Escalate unattended leads before opportunities go cold.
This reduces missed leads, removes confusion, and helps prevent unfair lead allocation between staff.
Sales Accountability
Track response time, follow-up, and performance
| Sales Executive | Leads | Response | Overdue | Conversion | Closed |
|---|---|---|---|---|---|
| Lerato Mokoena | 18 | 14 min | 1 | 44% | 8 |
| Johan Botha | 16 | 19 min | 0 | 38% | 6 |
| Ayesha Naidoo | 15 | 27 min | 1 | 33% | 5 |
| Sipho Dlamini | 13 | 32 min | 0 | 31% | 4 |
| Megan Jacobs | 12 | 24 min | 1 | 25% | 3 |
Owners and managers can clearly see who is working their leads properly and where deals are being lost.
Integration Overview
Bring dealership activity into one control room
Website forms
WhatsApp enquiries
Social ad leads
Google leads
Manual captured leads
Stock updates
Deal progress
Customer records
Less admin chaos, more visibility, and faster decision-making.
Operational Snapshot
Today's dealership rhythm
Retail performance
Monthly unit sales trend
Gross Profit
GP by Sales Executive
Operational Flags
Items needing management attention
Natis pending on 2 sold units
Delivery Pack cannot be closed until registration documents are captured.
4 floor stock vehicles over 60 Days in Stock
Used Vehicle Manager pricing review due before Friday campaign goes live.
3 hot leads need Sales Executive follow-up
No outbound call logged in the last 48 hours.
Recon capacity is tight
Workshop has 7 active Job Cards and two Roadworthy bookings pending.
Deal Desk
Recent deal movement
08:42 - Ayesha Naidoo
submitted WesBank application for Thabo Khumalo
Pending Bank Approval
09:10 - Andre Steyn
updated Roadworthy status on AF-1159
Ready for Delivery
10:05 - Lerato Mokoena
added Delivery Pack note for Nadia Petersen
Copy of ID received
11:20 - Priya Govender
approved trade-in estimate for Zanele Nkosi
Settlement Figure requested
13:35 - Johan Botha
moved Musa Gumede to Negotiation
Trade-in appraisal booked
| Customer | Vehicle | Status | Value |
|---|---|---|---|
| Sibusiso Radebe | 2023 Chery Tiggo 4 Pro | Sold | R319 900 |
| Dewald Pretorius | 2023 VW Polo Vivo Trendline | Sold | R209 900 |
| Nadia Petersen | 2023 Toyota Corolla Cross XS | Approved | R369 900 |
| Thabo Khumalo | 2021 Ford Ranger Wildtrak | Finance Review | R499 900 |
| Busisiwe Cele | 2021 Isuzu D-Max X-Rider | Negotiation | R384 900 |
Stock Ageing
Floor Stock exposure
Deal Funnel
Conversion checkpoints
Lead to Contact
88%
21 deals at this checkpoint
Contact to Test Drive
57%
12 deals at this checkpoint
Test Drive to F&I
58%
7 deals at this checkpoint
F&I to Delivery
57%
4 deals at this checkpoint
Buyer Follow-ups
Today's calls that protect Gross Profit
Michael Coetzee
2020 VW Polo 1.0 TSI
09:30
Auto-follow-up sent
Ethan Smit
2018 BMW 320d M Sport
10:45
Auto-follow-up sent
Karabo Molefe
2021 Kia Seltos CRDi EX
12:15
Auto-follow-up sent
Willem Kruger
2018 Nissan Navara LE
14:00
Auto-follow-up sent
Anele Mbatha
2020 Hyundai Creta Executive
16:30
Auto-follow-up sent
Inventory Ageing
Cash tied up in Floor Stock
0-30 days
7 units
31-60 days
7 units
61-90 days
6 units
90+ days
1 units
Lead Source Performance
Where buyer demand is coming from
Website
7 leads - 0% won
1 stale
AutoTrader
4 leads - 0% won
2 stale
Facebook
3 leads - 0% won
Clean
Walk-in
3 leads - 33% won
Clean
Referral
3 leads - 33% won
Clean
Top Salespeople
Gross Profit leaders
1. Lerato Mokoena
8 units - 44% conversion
R384 500
2. Johan Botha
6 units - 38% conversion
R312 800
3. Ayesha Naidoo
5 units - 33% conversion
R261 400
4. Sipho Dlamini
4 units - 31% conversion
R194 900